Eye Movements during a BBC4 Advert of a Library from VisCogEdinburgh on Vimeo.
University of Edinburgh, Visual Cognition Lab, Copyright 2009 visual.cognition@ed.ac.uk, psy.ed.ac.uk/diem/
University of Edinburgh's Visual Cognition Lab has a really compelling way to visualize eye tracking. The concentric rings that you see on the ad are the results of the VisCog Lab's analysis. Another interesting analysis is the one done on on the Sony Bravia commercial below. This would be a great visualization for usability testing or eye tracking in live situations for wayfinding, etc.
(As a side note, Fallon has done a fantastic job on Sony's Colour Like No Other campaign)
Eye Movements during an Advert for Sony Bravia from VisCogEdinburgh on Vimeo.
University of Edinburgh, Visual Cognition Lab, Copyright 2009 visual.cognition@ed.ac.uk, psy.ed.ac.uk/diem/
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