New Communication Tech & Associations

Over on Signature i, there is a great post on new communication technologies, strategic planning for vertical and lateral communication, and why systems that foster group action benefit the entire association.

Here the author posits how progressive associations will benefit.

Instead forward-thinking associations will experiment and adopt the right capabilities to be more responsive, knowledge-rich, and people-powerful. And they have every reason to trust they will make good decisions if they trust their members to own the association as their technology for group action.

Via: Shifted